David Arkin Consulting Blog


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August 7, 2024
3 ways we can help publishers this Fall: Branded content, an SEO audit and video sponsorships
As you look at the back half of the year, it’s really the ideal time to consider initiatives that can give your revenue an extra boost. I always love this time of the year, because everyone is looking for a...
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August 7, 2024
3 ways reporters can start using video in their storytelling
Video comes in all shapes, forms and sizes today but some of the most engaging footage comes from reporters. It’s not a secret that video is a critical platform and product for media companies today because audiences are loudly telling...
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May 22, 2024
A publisher’s guide to an effective YouTube strategy
ID start. The Youtube logo — a white triangle over a red rectangle — lays in front of a black box. The background is a dark blue. ID end....
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January 6, 2024
Why you need a great vertical video strategy
ID start. A woman holds up a phone, taking a selfie of her and a friend. In the background there are trees. ID end....