David Arkin Consulting Blog

Instagram continues to be a powerful platform for publishers to grow their audience and ultimately their revenue, but are you doing all of the right things today? Instagram does have tools to drive traffic to your website that are definitely...

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ID start. White text in a blue box reads: 10 Terms You Need to Know in Instagram. The text is over a photo of a white phone with a purple Instagram screen shown. ID end....

With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...

TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...