David Arkin Consulting Blog


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August 7, 2024
How branded content sales exploded for this newspaper in New York
A few weeks ago, I was speaking at a state press association conference on the power of branded content and the factors to consider when launching or improving your program. My presentation covered everything from how to pitch a program,...
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September 13, 2023
How a TV station in South Dakota significantly grew its traffic through Stacker’s news wire
Stacker Media’s newswire provides a great opportunity for all publishers to take dynamic content and make it work for their audience.  NewsCenter1, a TV station in Rapid City, South Dakota, is one of those media organizations using Stacker’s unique content...
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May 25, 2023
How these changes helped this newspaper’s coverage of a limo trial skyrocket to the top of Google search result pages
A huge local trial was unfolding earlier this month in an upstate New York town and the newspaper that has owned the story from the start was not seeing its award-winning coverage show up at the top of Google search...
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May 12, 2023
4 things we’ve been up to this spring at David Arkin Consulting
What a busy spring it’s already been! We’re often asked here at David Arkin Consulting from friends of ours in the industry — and those who are considering doing work with us — what interesting things we’re working on with...
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March 9, 2023
How data can help newsrooms discover audience they weren’t expecting, shown in a real-world example
It’s easy to develop multiple pieces of content from a developing story, but how can newsrooms extend their coverage of other stories that also have audience interest? If a topic or story is striking a cord with your audience, it’s...