When talking all things branded content with our clients, one question always comes up: What should we be pricing this at? Developing a pricing system for branded content campaigns and packages can be tricky, as it usually varies by publication...
A few weeks ago, I was speaking at a state press association conference on the power of branded content and the factors to consider when launching or improving your program. My presentation covered everything from how to pitch a program,...
As you look at the back half of the year, it’s really the ideal time to consider initiatives that can give your revenue an extra boost. I always love this time of the year, because everyone is looking for a...
I spend a lot of my time with clients and publishers talking about branded content and how to drive more revenue. One of the best parts of presenting branded content strategies to — and meeting with — media professionals is...
ID start. A pale hand points at big black text that says “CONTENT MARKETING.” surrounding the text is a cup of coffee, glasses, a keyboard, a pen and a book. ID end....
ID start. A computer mouse sits on a surface with the words: Trademark, marketing, advertising, promotion and identity. Above this it says BRAND in big letters. ID end....
ID start. A person wearing a gray sweater holds a black pen and writes on a white paper. Next to the paper is a white coffee cup and a notebook. ID end....
What sets apart branded content from an ad? It’s a question we get from not only prospective advertisers, but from sales teams actively trying to sell branded content right now. While it’s true that branded content can be part of...
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