The best branded content is always the most creative stuff. Those are the stories that the audience wasn’t expecting but were happily surprised with and the angles that never crossed an advertiser’s mind. I like to call these stories the...
When talking all things branded content with our clients, one question always comes up: What should we be pricing this at? Developing a pricing system for branded content campaigns and packages can be tricky, as it usually varies by publication...
A few weeks ago, I was speaking at a state press association conference on the power of branded content and the factors to consider when launching or improving your program. My presentation covered everything from how to pitch a program,...
As you look at the back half of the year, it’s really the ideal time to consider initiatives that can give your revenue an extra boost. I always love this time of the year, because everyone is looking for a...
I spend a lot of my time with clients and publishers talking about branded content and how to drive more revenue. One of the best parts of presenting branded content strategies to — and meeting with — media professionals is...
ID start. A pale hand points at big black text that says “CONTENT MARKETING.” surrounding the text is a cup of coffee, glasses, a keyboard, a pen and a book. ID end....
ID start. A computer mouse sits on a surface with the words: Trademark, marketing, advertising, promotion and identity. Above this it says BRAND in big letters. ID end....
ID start. A person wearing a gray sweater holds a black pen and writes on a white paper. Next to the paper is a white coffee cup and a notebook. ID end....
What sets apart branded content from an ad? It’s a question we get from not only prospective advertisers, but from sales teams actively trying to sell branded content right now. While it’s true that branded content can be part of...
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