6 programs David Arkin Consulting offers that can help increase your revenue and audience

Over the last two years running our consulting business, we’ve gained unique insight into what publishers need the most help with when it comes to operating successful and profitable businesses.

And we’ve tried to create services that support those needs.

What we’ve discovered is clear: publishers don’t just need strategies — they need actionable solutions and hands-on support to create products that drive revenue growth.

I want to share a few programs we have created that you may not be aware of:

Seminars for advertisers; 1-on-1 rep meetings

What We Offer: We organize and run branded content seminars to educate your advertisers on the power of storytelling, branded content and social media. This can be done in person or remote and can include several sessions that helps your company position these services to your advertisers. In addition, we offer customized training for sales staffs and one-on-one support with reps to help strategize sponsored content pitches for their top clients.

How It Can Help You

• Establish your company as a go-to source for digital marketing and branded content solutions.
• Position your publication as a trusted partner that helps local businesses grow.
• Give your sales staff real-world examples and strategies to confidently pitch services to clients.

Custom Reels Creation

What We Offer: We create engaging, platform-specific Reels tailored to your audience and brand. This includes Reels that support sponsored content campaigns and also organic content. Our team can handle scripts, finding visuals, and editing to deliver scroll-stopping content. We also work with clients who provide all of those assets.

How It Can Help You

• Grow your audience by creating Reels that get shared, liked, and discovered across social media platforms.
• Engage Millennials and Gen Z on Instagram and TikTok where they’re most active.
• Offer sponsored Reels to advertisers looking for creative ways to reach potential customers.

Client Example: https://www.youtube.com/shorts/_wcA_qUnE4k

Newsletter Writing Services

What We Offer: We write, design, and curate newsletters that keep your audience informed and engaged, from daily updates to specialized weekly editions. These include everything from long-form narrative morning newsletters to weekly things to do headline-based newsletters.

How It Can Help You:

• Build a direct relationship with readers that drives traffic.
• Increase subscriber retention with a high-quality experience.
• Create sponsored newsletter opportunities and grow your membership or digital subscriptions.

Client Example: https://myemail.constantcontact.com/Leading-News-Dec-11–Who-will-coach-Lobos-.html?soid=1140134951707&aid=i0Z2gw8pfb4

CMS Selection Guidance

What We Offer: Navigating a new Content Management System (CMS) can be overwhelming. We offer guidance to help you choose and transition to the best CMS for your needs through a customized approach that provides your media company options that fit your goals and needs. This service also helps you through the implementation of the system.

How It Can Help You

• Choose a CMS that makes it easy to create, manage, and monetize content and ads.
• We’ll help you discover platforms that match your goals and budget.
• Streamline workflows so your team can publish content faster and with fewer headaches.

Temporary Management Support

What We Offer: Need a temporary leader to fill in a gap on your management team? We provide experienced professionals who can step in and keep your operations running smoothly. This is part of our fractional service and allows us to help you evaluate the needs of the position but also ensure that you don’t miss a beat during the process.

How It Can Help You

• Ensure your projects, deadlines, and tasks continue without interruption.
• We’ll help assess the role’s needs and support your recruiting efforts.
• Benefit from an outsider’s perspective to discover new ways to improve operations and strategy.

Help Launch New Products

What We Offer: We help you plan, develop, and launch new products — whether it’s a section of your website, a new newsletter, a special edition, or a new digital solution.

How It Can Help You

• We’ll help you discover product ideas that your audience actually wants and needs.
• From brainstorming to going live, we’ll guide you every step of the way.
• We’ll help with training, marketing, and everything else needed to get your product off the ground successfully.

Let’s work together to unlock new revenue and content opportunities. Reach out today to learn more! Email me at david@davidarkinconsulting.com or call me at 832 407 0188.