David Arkin Consulting Blog

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It’s the holy grail of branded content: An article turns into a lead and ends with a sale. While much of branded content is about awareness and providing relevant information, we all know that when the content actually results in...

Coverage within the school system is some of the most important, most read content any news organization can create. Whether it’s an update from the latest school board meeting or a photo gallery from the latest class project, schools can...

For years, it seems like Google’s search traffic has been a dependable source of distribution for publishers. But is that all about to change? While Facebook seems to get constantly lit up for its ever-changing algorithm rules — and recently...

By David Arkin I’ve got a pretty unique story to share with you today about a 30-year newspaper veteran who has made good news an important part of what his new newsroom is focused on. Patrick Ethridge became the Executive...