Articles by: David Arkin

Covering severe weather doesn’t always have to be a chaotic situation. Having a bank of evergreen stories you can use can help make it easier to manage and at the same time create lots of value for your readers As...

Election nights in newsrooms are energetic places to be. Here are ways you can help your audience discover all of the things you’re covering. By David Arkin • David Arkin Consulting There are few nights in a newsroom like Election...

Sponsored content is a great way to tell a business’s unique story. Here are the things you need to know today about how to create high-quality content. Are you in the sponsored-content game? You may be reading stories and seeing...

TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...

This is why spending time creating evergreen content, distributing it and updating it is such a good strategy I hear over and over from our newsrooms that they are seeing stories pop to the top of their most read and...

Here are several real world examples on how to apply real-time analytics Using real-time analytics effectively can equal to real-time decisions that can really boost your traffic. This article from Parsely, Inc. is on point and offers several real world...