Articles by: David Arkin

ID start. An open laptop and a brown notebook sitting on top of a stack of papers are on a black rounded table. ID end....

ID start. A pale hand holds a Samsung phone, open to Instagram. The phone hovers over a keyboard. ID end....

ID start. A pale hand holds a sheet of paper with statistics on it. A laptop sits next to the paper. ID end....

ID start. White text in a blue box reads: 10 Terms You Need to Know in Instagram. The text is over a photo of a white phone with a purple Instagram screen shown. ID end....

ID start. White text on the right side of the screen reads, “Everything you need to know about using Yoast SEO.” On the left is a white computer mouse pointing to blue letters spelling SEO on a black circular background....

ID start. A woman holds up a phone, taking a selfie of her and a friend. In the background there are trees. ID end....

ID start. A pale hand points to a touchscreen with different app icons shown. The hand is clicking on the Settings app. ID end....

ID start. A pale hand points to a computer, there is a cup and a book next to the computer. ID end....

ID start. A lit sign says WE’RE OPEN. Around the sign is green, spikey plants. ID end....

ID start. A person wearing a gray sweater holds a black pen and writes on a white paper. Next to the paper is a white coffee cup and a notebook. ID end....

ID start. Pale hands type on a computer, the screen shows varying statistics. Next to the computer is a coffee cup and two pens. ID end....

ID start. Blue letters reading, “AI,” are covered in dark curvy lines. The letters sit on a floor of light circles. ID end....

It’s the holy grail of branded content: An article turns into a lead and ends with a sale. While much of branded content is about awareness and providing relevant information, we all know that when the content actually results in...

Coverage within the school system is some of the most important, most read content any news organization can create. Whether it’s an update from the latest school board meeting or a photo gallery from the latest class project, schools can...

For years, it seems like Google’s search traffic has been a dependable source of distribution for publishers. But is that all about to change? While Facebook seems to get constantly lit up for its ever-changing algorithm rules — and recently...

By David Arkin I’ve got a pretty unique story to share with you today about a 30-year newspaper veteran who has made good news an important part of what his new newsroom is focused on. Patrick Ethridge became the Executive...

For many publishers, Canva has become the go-to tool to create beautiful social media graphics. But, you can use Canva for so much more, and in place of several paid services. Here are some of our favorite uses that you may not...

By David Arkin At this point, the candidate profiles, Q&A’s, forums and endorsement interviews for local elections around the country are likely all wrapped up. The service and information media companies provide their audiences for local elections is incredibly important...

We all know that being active in social media — even as algorithms change and in many cases impact publishers — is still critically important because the referral traffic still accounts for a big piece of a news organization’s overall...

If you asked me to rank the biggest media trends of the year so far, my list would look something like this: 1. AI 2. AI 3. AI Each week, more AI tools seem to pop up in the market...

Stacker Media’s newswire provides a great opportunity for all publishers to take dynamic content and make it work for their audience.  NewsCenter1, a TV station in Rapid City, South Dakota, is one of those media organizations using Stacker’s unique content...

When it comes to the steps media companies should take to optimize a story for SEO, creating unique URLS should be at the very top of your checklist. URLs that are short and use relevant keywords are beneficial for both...

By Rylee Brown David Arkin Consulting Creating an online presence that is inclusive and easily accessible plays a big role in how well a media company performs in SEO. While there are many factors that go into what drives SEO...

As AI picks up more steam, you may be wondering if and how you should use it in your newsroom. We’ve been experimenting with it for a while now, and there are some definite opportunities with it, but also some...

Similar to reels, Google Web Stories are visual storytelling tools specifically designed for mobile devices—only this tool is able to help boost your Google search traffic as well. Google Web Stories are full-screen, swipeable formats that you are able to incorporate into...