Articles by: David Arkin

ID start. Blue letters reading, “AI,” are covered in dark curvy lines. The letters sit on a floor of light circles. ID end....

It’s the holy grail of branded content: An article turns into a lead and ends with a sale. While much of branded content is about awareness and providing relevant information, we all know that when the content actually results in...

Coverage within the school system is some of the most important, most read content any news organization can create. Whether it’s an update from the latest school board meeting or a photo gallery from the latest class project, schools can...

For years, it seems like Google’s search traffic has been a dependable source of distribution for publishers. But is that all about to change? While Facebook seems to get constantly lit up for its ever-changing algorithm rules — and recently...

By David Arkin I’ve got a pretty unique story to share with you today about a 30-year newspaper veteran who has made good news an important part of what his new newsroom is focused on. Patrick Ethridge became the Executive...

For many publishers, Canva has become the go-to tool to create beautiful social media graphics. But, you can use Canva for so much more, and in place of several paid services. Here are some of our favorite uses that you may not...

By David Arkin At this point, the candidate profiles, Q&A’s, forums and endorsement interviews for local elections around the country are likely all wrapped up. The service and information media companies provide their audiences for local elections is incredibly important...

We all know that being active in social media — even as algorithms change and in many cases impact publishers — is still critically important because the referral traffic still accounts for a big piece of a news organization’s overall...

If you asked me to rank the biggest media trends of the year so far, my list would look something like this: 1. AI 2. AI 3. AI Each week, more AI tools seem to pop up in the market...

Stacker Media’s newswire provides a great opportunity for all publishers to take dynamic content and make it work for their audience.  NewsCenter1, a TV station in Rapid City, South Dakota, is one of those media organizations using Stacker’s unique content...

When it comes to the steps media companies should take to optimize a story for SEO, creating unique URLS should be at the very top of your checklist. URLs that are short and use relevant keywords are beneficial for both...

By Rylee Brown David Arkin Consulting Creating an online presence that is inclusive and easily accessible plays a big role in how well a media company performs in SEO. While there are many factors that go into what drives SEO...

As AI picks up more steam, you may be wondering if and how you should use it in your newsroom. We’ve been experimenting with it for a while now, and there are some definite opportunities with it, but also some...

Similar to reels, Google Web Stories are visual storytelling tools specifically designed for mobile devices—only this tool is able to help boost your Google search traffic as well. Google Web Stories are full-screen, swipeable formats that you are able to incorporate into...

A huge local trial was unfolding earlier this month in an upstate New York town and the newspaper that has owned the story from the start was not seeing its award-winning coverage show up at the top of Google search...

What a busy spring it’s already been! We’re often asked here at David Arkin Consulting from friends of ours in the industry — and those who are considering doing work with us — what interesting things we’re working on with...

With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...

Is your newsroom currently dumping all of its content online and hoping for the best? By creating a web schedule, your newsroom can more strategically distribute its content with intention. Before you can create any sort of flow with your...

There’s nothing more frustrating for a reporter than dumping hours into a story for it to go unread. For whatever reason, eyes just aren’t making their way to your stories. What now? We can’t always expect audience members to come...

By Tara Jones When I started college, my field of study was called Print Journalism. Just three years later, when it was time for my class to graduate, the degree had been changed to Multimedia Journalism. The newspaper I worked...

Spring is not only a wonderful time of year because we are almost out of the cold weather and into shorts, but for media companies, it’s an ideal time for reader engagement. Specifically it’s one of the best seasons of...

Spring is an amazing season for reader engagement and traffic growth thanks to all of the seasonal events happening like Easter, Mother’s Day and graduation. Timeliness is a great tool to use when approaching potential advertisers, whether it’s having them...

It’s easy to develop multiple pieces of content from a developing story, but how can newsrooms extend their coverage of other stories that also have audience interest? If a topic or story is striking a cord with your audience, it’s...

Tara Jones, a nationally award-winning digital journalist, has joined David Arkin Consulting to help support the company’s growth. Jones, who most recently was the managing editor for a group of newspapers in the Madison, Wisc., area, has teamed up with...

The annual college basketball tournament can provide some fun office chatter and competition, but it can also be a great way to engage your audience. By Tara Jones, Digital StrategistDavid Arkin Consulting March is a special time of year. Not...