Articles by: David Arkin

Page views are becoming less and less of the sought-after metric as more organizations prioritize content that converts readers to subscribers and members and centers on engagement. It’s a path that should be well received, not only from readers but...

How often — and meaningful — are your efforts to include readers in the pages of your print product and website? It’s a topic that comes up a lot when we’re working with our clients because the opportunity to involve...

Friday nights are about to get a whole lot busier in newsrooms across the country. The Fall prep season is kicking off in many communities, signaling a busy but exciting time of the year for editorial teams. As you establish...

How do your reporters decide what they are going to cover? In the past, when the data that we have today didn’t exist, it often was an editor and reporter-led decision, taking into account knowledge of the market, reader interests,...

One of the worst things to happen when running a branded content campaign is to be surprised by the results that you’re about to share with a client And I don’t mean surprised in a good way. Maybe you can...

Do you write about things that your readers are wondering about? The best editorial teams have their finger on what is most important to their audience, covering the topics that they either know — as being part of their community...

A few weeks ago, I was speaking at a state press association conference on the power of branded content and the factors to consider when launching or improving your program. My presentation covered everything from how to pitch a program,...

As you look at the back half of the year, it’s really the ideal time to consider initiatives that can give your revenue an extra boost. I always love this time of the year, because everyone is looking for a...

Video comes in all shapes, forms and sizes today but some of the most engaging footage comes from reporters. It’s not a secret that video is a critical platform and product for media companies today because audiences are loudly telling...

I spend a lot of my time with clients and publishers talking about branded content and how to drive more revenue. One of the best parts of presenting branded content strategies to — and meeting with — media professionals is...

A few years ago when I was considering launching a consulting company, I started having conversations with friends and colleagues in the industry about the idea and one common need and request kept popping up over and over again: Please,...

ID start. A white woman with blonde hair and glasses holds an Apple computer. There’s a red folder with a black marker on top of it, sitting next to her. ID end....

ID start. A black silhouette, facing sideways, is full of shiny googly eyes. Above, there is text in a blocky black that says “AI.” ID end....

ID start. A Samsung tablet is open to the Google homepage. There is a phone and a white cup of coffee in the background. ID end....

ID start. There is a blueish-blackish tornado against a pale orange sky. ID end....

ID start. The Youtube logo — a white triangle over a red rectangle — lays in front of a black box. The background is a dark blue. ID end....

ID start. A pale hand holds a white Iphone, the screen shows a homescreen with apps. Facebook, Snapchat, Instagram, Twitter, Chrome, Gmail, Spotify and Messenger are shown. The phone’s background is a blue gradient. ID end....

ID start. A white woman with ginger hair in a grey coat holds a black phone, the phone’s screen is blank. ID end....

ID start. A man in a blue suit writes in a small notepad on his thigh. ID end....

ID start. Someone in a grey sweater writes on a paper with a black pen. A white notebook and a white coffee cup are shown in the background. ID end....

ID start. A screenshot of different app icons are shown. The apps include: Google News, Mail and BBC News. ID end....

ID start. A white woman with brown hair, wearing a white cardigan over a purple dress, smiles on the right side of the image. An illustrated blue and black chain link next to the text “David Arkin Consulting” are on...

ID start. A white hand points at the viewer, a white circle around the pointer finger. Geographic shapes cover the image, white circles connect the lines. A purple and blue gradient covers the background. ID end....

ID start. A person holds a phone in one hand, showing data not visible in the photo. In the other hand they point to a screen with a stylus. The screen shows data like a pie chart and plotted statistics....

ID start. A pale hand holds a black pen and writes in a white notebook. A tablet is visible in the background. ID end....