Articles by: David Arkin

With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...

Often when we are visiting with a publisher about their social media strategy, questions about LinkedIn inevitably come up. • Should our news organization be active on LinkedIn?• Should our staff be on it talking about/promoting coverage?• Do we need...

After you have run a branded content campaign for a few weeks, what information are you sharing with an advertiser? And most importantly, are they the right metrics? I’m going to spend some time in today’s newsletter going through the...

Why is my web traffic dropping? This is the most common question I get from publishers: Why is my traffic dropping and what can I do about it? It’s a multitude of things and reasons that are leading to drops...

With more than 250 confirmed cases of measles across several states as of March 2025, many of your readers may very well be wondering what to know and do. This isn’t a widespread infection at this point that’s impacting millions,...

Easter, spring break and Earth Day offer big reader engagement opportunities April is such a fun time of the year for families: The temperatures finally start to feel a little more spring like, flowers start to bloom and there are...

I recently had the opportunity to help host a Lunch & Learn on branded content for a room of 20 advertisers. It went so well, we’re already talking about doing it again in two months. Lunch & Learns are great...

There’s so much opportunity with e-editions Are e-editions still popular and important for media companies to offer? The answer is a hard yes but getting beyond just putting an interactive PDF out to your audience matters today. E-editions work because...

David Arkin Consulting has been selected to be part of the Local Media Consortium’s (LMC) Digital on Demand Services (DODS) program, offering media organizations a suite of services designed to enhance digital strategy, audience growth, branded content, revenue generation and...

There are some very interesting sponsorship opportunities media companies can offer brands that go way beyond ads on section fronts and logos on newsletters. You can offer advertisers the opportunity to be around content they love, share their message in...

The best branded content is always the most creative stuff. Those are the stories that the audience wasn’t expecting but were happily surprised with and the angles that never crossed an advertiser’s mind. I like to call these stories the...

What does it mean for a reporter to be “digital?” For The Albuquerque Journal’s Nakayla McClelland, it meant perfecting a host of new skillets that helped her think about the reader first, reach a wider audience and utilize the most...

I know I have spent a lot of time talking about the importance of Google and SEO but in 2025 you should be shifting some of that attention to search on social media. Why? Because it’s exploding, especially with younger...

Your mind is likely shifting to next year at this point, daydreaming a bit about all of the opportunities and possibilities that are before you. I will write a newsletter at the start of 2025 with some thoughts on the...

There’s been this interesting debate for years about some content not being local but still being relevant. The idea was that readers would still find value in content around things like recipes or parenting advice or home and garden tips,...

Over the last two years running our consulting business, we’ve gained unique insight into what publishers need the most help with when it comes to operating successful and profitable businesses. And we’ve tried to create services that support those needs....

Hyperlocal News Network, a new publishing platform for media companies, announced today that it now offers content consulting thanks to a new partnership with David Arkin Consulting.  The two companies will collaborate to help local news platforms maximize their revenue through...

Page views are becoming less and less of the sought-after metric as more organizations prioritize content that converts readers to subscribers and members and centers on engagement. It’s a path that should be well received, not only from readers but...

I am not sure how it even started, but for years, many editorial and content marketing writers were fully convinced that length was a major factor in SEO. And the word counts that writers thought they needed to hit were...

Instagram continues to be a powerful platform for publishers to grow their audience and ultimately their revenue, but are you doing all of the right things today? Instagram does have tools to drive traffic to your website that are definitely...

Ever work on something and think to yourself that there just has to be a better and more efficient way to do the work? We probably have all been there in the past, but thanks to AI there are actually...

While speaking recently at two industry conferences questions about SEO were flying from a variety of publishers, both small and large. t’s not that shocking, actually. Google’s latest helpful update in August wrecked some serious havoc on many publishers’ search...

Brandi Calhoun, a content specialist who has written for a variety of niche publications, community newspapers and edited for the country’s largest news organization, has joined David Arkin Consulting as a content strategist. Calhoun joined Arkin’s growing consulting company in...

The New York Press Association and David Arkin Consulting have formed a strategic partnership to provide top-tier digital content and audience consulting services to NYPA members. As NYPA’s digital content and audience consultant, Arkin will offer a range of services...

🎃 Best pumpkin patches 🍂 Free fall activities for kids 🥧 Where to get holiday pies These are searches that readers in your community are — and will be doing — over the next few months. Will your content be...